How to Promote Your Mobile App Globally Through Programmatic Media Buying

Programmatic RTB media buying has been around for a while, but it’s still a new concept for many mobile marketers. In a nutshell, buying mobile ads in a programmatic way means using technology to automate and optimize the mobile media buying process in real-time. The simplest way to buy mobile ads programmatically is through advertising networks such as Google Display Network, Facebook Ads, or any demand-side platforms (DSP). These networks have their own platforms that are powered by algorithms that serve mobile ads to the advertisers’ target audience. Mobile advertisers and mobile app marketers are excited about programmatic media buying

How to Pick the Right Demand-Side Platform (DSP) for your Business

The industry of demand-side platforms (DSPs) has become increasingly crowded. With various new DSPs cropping up in the last three years, you wonder how agencies, marketers, and advertisers get down to choosing one at all. The following are some key points to help you identify the right DSP for your campaign needs. Understand the data that you need Since ‘big data’ has been an Internet buzzword in digital advertising, it is important to understand the kind of data the DSP provides versus what you need to effectively run your campaign and target your audience. Each DSP may specialize in specific

4 Reasons Philippine Senate Candidates Should Invest in Display Advertising

Marketers in the Philippines cannot deny that there is a basis for using television and out-of-home advertising when it comes to political campaigns; however, marketers slowly notice significant trends that people slowly pay more attention to display advertising, or advertising through banner ads and other rich media forms. Here are four reasons a Philippine senatorial candidate should invest in display advertising. Highly targeted An important part of a political campaign is to feed your message to the right people. Whether a candidate is fighting for the rights of the poor or is anti orruption, chances are these messages will agree

How can senatorial candidates effectively reach mobile users in the Philippines

Mobile penetration in the Philippines goes up to 101%. While smartphone penetration is only at 15% in 2014, several reports have predicted that the number is slated to rise to 50% by this year, making this platform a desirable environment for marketing and advertising. With the nearing Philippine senatorial elections, candidates will undoubtedly look to reach their audience through mobile. Here are some ways senatorial candidates can effectively reach mobile user in the Philippines. 1. Use of mobile in-app ads Applications are becoming an enticing option for mobile advertisers in the Philippines. The use of applications in the mobile platform

The Different Pricing Models in Online Advertising

The online advertising industry has exploded. The difficult, and somewhat complicated matter of pricing models inevitably comes with this. CPC and CPM are the most common among the pricing models because they have been around the longest. Now, however, advertisers can calculate price in various other ways. Pricing models are important to the advertiser’s budget strategy, so it’s worth your time to review the different options before diving into the online advertising world. This article gives a few details on the three most popular pricing models as well as some others. CPC or cost per click The CPC pricing model

Why NOW is the Right Time for Your Ad Campaigns to Go Programmatic

When you look at all the buzz about programmatic, you realize it is going mainstream. Although programmatic really took off in 2014, it’s not too late for your agency to take advantage of this growing trend. Here are some reasons NOW is the right time for your campaigns to go programmatic. Premium Inventory Expansion Programmatic’s wide and accurate reach is part of why it is enticing to many advertisers. Some have argued, however, that the inventory offered by programmatic is too limited and basic and therefore constrains the reach and effectivity of their campaigns. But as programmatic becomes more acceptable,

Why Asia-Pacific (APAC) is Primed for Programmatic

Programmatic advertising has become an embedded advertising principle and method in many parts of North America and Europe. Reports from eMarketer predict that 83% of display ads in the US will be bought programmatically by 2017. While programmatic continues to make a distinct mark on western ad spend, it still remains a budding concept in the Asia-Pacific (APAC) region. These are some reasons APAC is primed for programmatic advertising, and why brand marketers and advertisers in this region should board the programmatic train. Hurdles for Marketers Although APAC is a huge market for programmatic ad buying, some drawbacks include the

How Philippine Political Candidates Can Maximize Their Ad Spend Through Programmatic Advertising

There are several political aspirants who already either filed their certificate of candidacy or declared their intent to run for president or senator ahead of the 2016 Philippine elections. No doubt Filipinos will start to see an increase in political ads in the coming months as more candidates try to secure the votes of the people. Electoral Expenditure The 2013 senatorial elections displayed just how much candidates were willing to spend for their own campaigns. Some spent close to Php60 million. Current senator Nancy Binay spent a total of Php52.7 million on her pre-campaign materials alone. These candidates spent the

Why You Shouldn’t Confuse Programmatic Advertising and Real-Time Bidding (RTB)

There have been big shifts in the advertising industry in the past years, including the adoption of ‘programmatic’ to describe the role of technology and automation in optimizing digital ad buying. After the discovery of programmatic, the most recent development was real-time bidding (RTB), which means the transaction of online media via an auction-based system. There are still those, however, who understandably interchange the usage of programmatic and RTB despite the shift in attention. Here are some clarifications on the differences between programmatic and real-time bidding and why you should not confuse the two. What programmatic advertising is We need

An Introduction to Programmatic Advertising

Whether you’re privy to the online advertising industry or not, chances are, you’ve heard of programmatic advertising. While programmatic is still far from taking over the digital advertising market, it has been growing steadily. In 2014, the spend on programmatic advertising added up to $10.6 billion. This figure will double by 2016 and will be 63% of the total spend on display ads in the U.S. Despite its rapidly increasing popularity, some don’t exactly understand what programmatic advertising is, and how it works. Here is the brief and simple introduction to programmatic advertising to get you started. A simple definition

Leverage Programmatic Advertising for Political Campaigns

Gone are the days when promoting products and campaigns were limited to broadcast and print media, thanks to the emergence of the Internet and various digital technologies. Our phones, computers, and other electronic devices have changed how we communicate and spread a cause. Everything is instantaneous, like how the systems decide which ads to place on your phone and computer screen every time you visit a website. Programmatic advertising might sound like a newfangled industry-specific jargon, but it’s been around for years and was comprehensively used in the 2012 US presidential elections. Political advertising teams have always lagged behind large

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