Programmatic RTB media buying has been around for a while, but it’s still a new concept for many mobile marketers. In a nutshell, buying mobile ads in a programmatic way means using technology to automate and optimize the mobile media buying process in real-time.
The simplest way to buy mobile ads programmatically is through advertising networks such as Google Display Network, Facebook Ads, or any demand-side platforms (DSP). These networks have their own platforms that are powered by algorithms that serve mobile ads to the advertisers’ target audience.
Mobile advertisers and mobile app marketers are excited about programmatic media buying because of efficient processes that eliminate human error and delay.
Programmatic media buying also allows you to buy the right placements at the right time, targeting the right device and location of the users. You can also buy ad placements in real time, and this allows you to send messages to your target users about a particular event, like the Super Bowl or national elections, or events in a particular country.
Launching mobile ads in real-time will also make your mobile ad campaigns hyper-relevant. You can buy placements both on mobile websites and mobile apps. At the same time, you can also set-up a
The industry of demand-side platforms (DSPs) has become increasingly crowded. With various new DSPs cropping up in the last three years, you wonder how agencies, marketers, and advertisers get down to choosing one at all. The following are some key points to help you identify the right DSP for your campaign needs.
Understand the data that you need
Since ‘big data’ has been an Internet buzzword in digital advertising, it is important to understand the kind of data the DSP provides versus what you need to effectively run your campaign and target your audience.
Each DSP may specialize in specific types of data, like unique first-party data or third-party data that they have collected from data management platforms (DMPs). Some DSPs may even focus on CRM data or mobile data.
DSPs don’t only boast about their data reach but also the number of audience segments available for advertisers to purchase from their systems. For advertisers, it is important to identify the segments that convert well for them and how big the reach for those segments are.
Your first step is to understand your own data needs and the kind of data that works best for you. Some advertisers prefer to have access to extensive demographic
Marketers in the Philippines cannot deny that there is a basis for using television and out-of-home advertising when it comes to political campaigns; however, marketers slowly notice significant trends that people slowly pay more attention to display advertising, or advertising through banner ads and other rich media forms. Here are four reasons a Philippine senatorial candidate should invest in display advertising.
An important part of a political campaign is to feed your message to the right people. Whether a candidate is fighting for the rights of the poor or is anti orruption, chances are these messages will agree with some and won’t with others.
A key advantage of online display advertising is that it is highly targeted. It can be customized based on the audience one wants to reach in comparison with the broader target audience of television. This means that a campaign is likely to waste less resources targeting the wrong people who are less susceptible to the message.
When it comes to political campaigns, Philippine senatorial candidates will admit that the more exposure their advertising gets, the better and more likely of their success. While television and out-of-home advertising gets a good amount of traffic, the platform of online