How can senatorial candidates effectively reach mobile users in the Philippines

Mobile penetration in the Philippines goes up to 101%. While smartphone penetration is only at 15% in 2014, several reports have predicted that the number is slated to rise to 50% by this year, making this platform a desirable environment for marketing and advertising. With the nearing Philippine senatorial elections, candidates will undoubtedly look to reach their audience through mobile. Here are some ways senatorial candidates can effectively reach mobile user in the Philippines.

1. Use of mobile in-app ads

Applications are becoming an enticing option for mobile advertisers in the Philippines. The use of applications in the mobile platform is extremely popular in the Philippines. A 2014 research by ondeviceresearch.com shows that 32% of smartphone users in the country download six or more apps per month. 45% of these users have paid for in-app purchases and the like while 78% have downloaded an app or game in the last month.

Applications like Facebook Messenger, Viber, and Skype list among the most popular apps beating out Twitter, Yahoo Messenger, and WeChat.

With the rise of programmatic advertising and better mobile display advertising systems, mobile in-app ads have become more popular, easier, and more efficient than ever.

2. Mobile video

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The Different Pricing Models in Online Advertising

The online advertising industry has exploded. The difficult, and somewhat complicated matter of pricing models inevitably comes with this. CPC and CPM are the most common among the pricing models because they have been around the longest.

Now, however, advertisers can calculate price in various other ways. Pricing models are important to the advertiser’s budget strategy, so it’s worth your time to review the different options before diving into the online advertising world. This article gives a few details on the three most popular pricing models as well as some others.

CPC or cost per click

The CPC pricing model charges the advertiser for every click on their ad. The clicks usually equate visitors finding their way to the advertiser’s website. In this pricing model, nothing else matters except that there were clicks on the ad.

The price for CPC usually ranges from cents to a few dollars. This pricing model splits the risk between the publishers and the advertisers. This means that the publishers receive more revenue if an ad is a hit and clicked several times, but the advertisers end up paying more in this scenario.

Vice versa, the advertisers get to save when their ads are clicked less times, but this is

Why NOW is the Right Time for Your Ad Campaigns to Go Programmatic

When you look at all the buzz about programmatic, you realize it is going mainstream. Although programmatic really took off in 2014, it’s not too late for your agency to take advantage of this growing trend.

Here are some reasons NOW is the right time for your campaigns to go programmatic.

Premium Inventory Expansion

Programmatic’s wide and accurate reach is part of why it is enticing to many advertisers. Some have argued, however, that the inventory offered by programmatic is too limited and basic and therefore constrains the reach and effectivity of their campaigns.

But as programmatic becomes more acceptable, companies and brands started to leverage the inventory from it.

Not only can you run programmatic ads on Facebook and Twitter, but companies such as Time Inc., News Corp., Wenner Media, and American Media, have opened up their inventory as well. This means your agency can expect to deal with better, more top-notch inventory, from now on.

The Rise of Programmatic Video

In the past, and sometimes even until now, agencies thought that programmatic mainly dealt with display advertising. Some argued that if they wanted to get their message across, it would have to be through more dynamic platforms like video, and not just display.

The idea that

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