Campaign Set-up Guide

General Information

  • Auto-redirects
  • Pop (including pop ups, pop unders, pop overs, exit)
  • Auto-download
  • Spyware/Malware/ Viruses
  • Expandable ads (ads that automatically expand without user’s action)
  • Auto-refresh

Prohibited Content:

IAB25  Non-Standard Content:

  • IAB25-1  Unmoderated UGC
  • IAB25-2  Extreme Graphic/Explicit Violence
  • IAB25-3  Pornography
  • IAB25-4  Profane Content
  • IAB25-5  Hate Content
  • IAB25-6  Under Construction
  • IAB25-7  Incentivized

IAB26  Illegal Content:

  • IAB26-1  Illegal Content
  • IAB26-2  Warez
  • IAB26-3  Spyware/Malware
  • IAB26-4  Copyright Infringement

IAB9-9 Cigars

Gambling

Pharma

Restricted Content:

  • IAB8-5 Cocktails/Beer
  • IAB8-18 Wine
  • IAB23 Religion & Spirituality
  • IAB24 Uncategorized
  • IAB14-1 Dating

Campaign set-up

Before you can start launching your mobile campaigns through our self-serve DSP, you need to add funds to your account first. You can set-up your campaign first and then add funds later. Take note that your campaigns will not run without funds.

Minimum deposit: $500

Terms: Prepay

Payment methods: Credit cards, wire transfer

Refund policy: Remaining balance is refundable within 30 days upon written request, with 15% service fee

PAYMENTS REVIEW:

All credit card payments will automatically reflect in your dashboard. Wire transfers need to clear first before we can credit it to your account.

Send an email to info@bluagile.com to request for payments via wire transfer. Please include the following details:

  • Your company name, address, email, and phone number
  • Name of the contact person, email, and phone number
  • Amount that you would like to to deposit
  • We will send you an invoice with wire payment instructions
  • We will deposit your funds to your RTB account as soon as they have been received

Before you can run your campaign, you need to prepare the following:

  • Your banner creatives
  • Your target geo locations
  • Frequency capping
  • Your overall campaign budget
  • Your daily campaign budget
  • The duration of your campaign
  • Your bid price per 1,000 impressions (CPM)

We highly recommend that you upload all your creatives first before you set-up the general settings of your campaign. This is ideal so you wouldn’t have to go back to the creatives section while in the middle of setting up your campaign.

Click the CREATIVES menu

Choose the kind of creatives that you have: Display, Native, or Video. For this tutorial, we will choose Display.

Click the “ADD CREATIVE” tab. You will see 1PAS and 3PAS. Choose 1PAS for first-party creatives. First-party creatives have extensions like .gif, .png, .jpg, and .jpeg.

Set the status of your creative to ACTIVE if you want to activate it right away, and INACTIVE if you want to just set it up now and activate it later.

For the landing page, this is ideally a mobile responsive site or a link to the App Store or Google Play.


We highly recommend that you upload all your creatives first before you set-up the general settings of your campaign. This is ideal so you wouldn’t have to go back to the creatives section while in the middle of setting up your campaign.

Click the CREATIVES menu

Choose the kind of creatives that you have: Display, Native, or Video. For this tutorial, we will choose Display.

Click the “ADD CREATIVE” tab. You will see 1PAS and 3PAS. Choose 3PAS for 3rd-party tags or JS tags.

Set the status of your creative to ACTIVE if you want to activate it right away, and INACTIVE if you want to just set it up now and activate it later.

For the landing page, this is ideally a mobile responsive site or a link to the App Store or Google Play.


You can enable and disable this creative when you go to your STRATEGY later, under CREATIVES. See screenshot below.

If you want to target specific online publishers and apps, we also recommend that you upload the “site list” in advance. You can upload multiple site lists if you want.

Create your list in .csv or .text format. Write one publisher / URL per line. See samples of lists below:

Then go to the LISTS link in the MENU, select the type of list that you want to upload then click “Add Site List”.

Create a name for your Site List. In the status, select ACTIVE if you want to activate your list right away, and INACTIVE if you just want to set it up for now and activate it later.

You can also specify whether you want your list to be WHITE LIST or BLACK LIST.

If you create your list as a white list, this means you only want your ads to appear on the sites / apps in your list.

If it is a blacklist, you want to exclude the sites / apps in the list so your ads will never appear on them.


If you want to target specific IP addresses or IP bundles, we also recommend that you upload the “IP list” in advance. You can upload multiple IP lists if you want.

Create your list in .csv or .text format. Write one publisher / URL per line. See samples of lists below:

Then go to the LISTS link in the MENU, select the type of list that you want to upload then click “Add IP List”.

Create a name for your Site List. In the status, select ACTIVE if you want to activate your list right away, and INACTIVE if you just want to set it up for now and activate it later.

You can also specify whether you want your list to be WHITE LIST or BLACK LIST.

If you create your list as a white list, this means you only want your ads to appear on the sites / apps in your list.

If it is a blacklist, you want to exclude the sites / apps in the list so your ads will never appear on them.

A pixel tag is a tiny piece of code that that’s placed on a web page that consumers will never see, but allow marketers to gather relevant information about the their audiences. Pixels are vital for measuring campaign performance, tracking conversion events, and gleaning audience insights.

Data collection pixel: Allows advertisers and data collection companies to anonymously identify and classify web page visitors into various categories.

HOW TO CREATE DATA PIXELS

Go to PIXELS

Select DATA (CUSTOM DATA SEGMENTS)

Set the status to ACTIVE

Create a name for your pixel, example: TCBY Pixels 1

Select the group of your pixel: Example: Homepage, Category, Product, Order Page, Check-out

Lifetime days: The number of days you want to re-target this audience segment. Example: 15 days, 30 days, 45 days, 60 days, 90 days, 180 days, etc.


A pixel tag is a tiny piece of code that that’s placed on a web page that consumers will never see, but allow marketers to gather relevant information about the their audiences. Pixels are vital for measuring campaign performance, tracking conversion events, and gleaning audience insights.

Conversion pixel: Captures conversion events and is the only way marketers can record view-through and post-click conversions. The conversion pixel is installed on the page where the marketing goal is achieved (e.g. successful purchase, form, landing page).

HOW TO CREATE CONVERSION PIXELS

Go to PIXELS

Select CONVERSION PIXELS

Set the status to ACTIVE

Create a name for your pixel, example: TCBY Conversion Pixels 1

Select the group of your pixel: Example: Leads, Subscription, Sale, Install, etc.

Enter the default conversion value. Example: $5.00, $10.00, $50.00, etc

Lifetime days: The number of days you want to re-target this audience segment. Example: 15 days, 30 days, 45 days, 60 days, 90 days, 180 days, etc.


You can then enable your event pixel by going to your CAMPAIGN >> then enable ATTRIBUTION AND TRACKING >> then select your CONVERSION EVENT PIXEL >> Use the POSTBACK URL


To set up the campaign, click ADD CAMPAIGN

Under DETAILS, set the campaign status to ACTIVE if you want to activate it right away, and INACTIVE if you want to activate it later

Create a CAMPAIGN NAME

Select ADVERTISER

Select the category of your campaign

BUDGET FLIGHTS

Allocate budgets for a specific period of time

You can create multiple budget flights per campaign

TIME ZONE

Select the timezone of your campaign

DAILY SPEND CAP

Limit the budget that you spend per day. Otherwise, the technology will spend your budget as soon as possible

CAMPAIGN FREQUENCY CAP:

This is the number of times you want your ads to be viewed by a unique audience. Example: if you frequency cap is 3/Day, this means your ads will be viewed 3x by a unique user per day.

You can pace it EVENLY or ASAP. We recommend pacing it evenly so that you do not spend your campaign budget right away

ATTRIBUTION TRACKING

Enable it if you want to measure the results of your campaign

CONVERSION PIXEL

You can limit the number of conversions per user at any given time

POST-CLICK CONVERSION INTERVAL

Definition: A post click conversion is a conversion that occurs after a user has clicked on an ad.

This is the interval between the previous click and the next click of the display ad by a unique user.

Example: If you want to pace the click every 5 hours, then set your post-click conversion interval to 5 hours.

POST-VIEW CONVERSION INTERVAL

Definition: A post view conversion (or view through conversion) refers to a conversion where the user has previously been delivered an impression but not clicked on it.

This is the interval between the first and the second viewing of the display ad by a unique user.

Example: If you set the limit of the views per person to 3 per day, and you want the user to view the ad every 6 hours, then set your post-view conversion interval to 6 hours.

A conversion is only attributed to a given impression or click within a period of time that your account manager specifies, called a look back window. The length of time used for a look back window can be altered dependent on a specific product’s typical time to conversion.

Within this look back window the rule for attributing a conversion to a click or impression is “clicks trump impressions”. Therefore, for example, if a user views 6 of your creatives and then clicks on one before converting at a later date then the impressions that were served before the click will not be given any credit for the conversion.

The significance of a conversion occurring after a click is immediately evident as the user has clearly been attracted to your ad on a website, clicked on it and then converted. In short, there are no issues when it comes to attributing credit for conversions to ads that are generating clicks.

POST-BACK URL: Copy paste the URL and insert in your Attribution Analytics platform

{click_id} – returns a unique click ID
{macmd5} – returns Mac MD5 hash
{ifa} – returns a device IFA
{pub_iab_cat} – returns the publisher IAB category
{http_referrer} – returns HTTP referrer of the visitor
{domain} – returns the domain name
{impression_id} – returns a unique impression ID
{user_id} – returns a unique ID of the visitor
{winning_price} – returns winning price of the impression
{campaign_id} – returns a unique campaign ID in our system
{creative_id} – returns a unique creative ID in our system
{ssp_id} – returns a unique SSP ID
{publisher_id} – returns a unique ID of the publisher that can contain several websites
{site_id} – returns a unique website ID
{placement_id} – returns a unique ad placement ID
{country} – returns a country name
{source_id} – returns a unique ID of the traffic source consisting of publisherID + “:” + siteID + “:” + placement_id
{keyword} – returns a keyword (if any)

For click tracking, insert one of the following macros. Consult your ad server’s documentation for details about which click redirect URL encoding format is required: –

[UNENCODED_CLICK_REDIRECT] – [ENCODED_CLICK_REDIRECT] – [DBL-ENCODED_CLICK_REDIRECT]

For cache busting use: – [RANDOM_NUMBER]

Some SSPs like Google ADX require using macros. Please use [UNENCODED_CLICK_REDIRECT] and [ENCODED_CLICK_REDIRECT] macros to get your creative approved on such SSPs.

First, you need to create an event pixel by following the screencast below:

You can then enable your event pixel by going to your CAMPAIGN >> then enable ATTRIBUTION AND TRACKING >> then select your CONVERSION EVENT PIXEL >> Use the POSTBACK URL


Strategy Set-up

To target specific traffic sources, select a STRATEGY then go to SUPPLY

Uncheck “RUN ON ALL OPEN SUPPLY SOURCES”

Scroll down to the list of traffic sources / ad exchanges / supply-side platforms (SSP)

Tick (+) if you want to INCLUDE that traffic source(s) in your targeting, and tick (-) if you want to EXCLUDE that traffic source(s)


To target mobile web placements, or placements on mobile responsive websites, follow these instructions:

Selection your campaign, go to STRATEGIES, select the strategy that you want to edit, then go to the SUPPLY tab.

From the SUPPLY tab, under the inventory type, click WEB.

Then go to the TARGETING tab. Under the TARGETING tab, click TECHNOLOGY.

Under the TECHNOLOGY tab, select DEVICE.

Then select MOBILE and TABLET.

Your ads will now be placed only on sites viewed on mobile and tablet.


To target IN-APP ad placements, or placements on mobile apps, follow these instructions:

Select your campaign >> STRATEGIES >> select the strategy that you want to edit >> click the SUPPLY tab.

From the SUPPLY tab >> under the inventory type >> click IN-APP.

Click SAVE.

Your ads will now be placed only on mobile apps only.


To target audience based on the site that they browse, go to STRATEGY >> select TARGETING >> select CONTEXTUAL

FORENSIQ >> RISK SCORE

Target pages based on RISK SCORE. The higher the risk score, the less likely the audience completes an action.

About Forensiq: Forensiq protects you against high-risk traffic sources and provides real-time predictive quality scoring for each visitor that views an ad or completes an action.

PLATFORM.IO >> IP-BASED FRAUD PROTECTION – Use this feature if you want to exclude proxies and anonymizers, spiders, data center IPs, etc.

INTEGRAL AD SCIENCE >> MEDIA QUALITY

Select publishers based on TRAQ score — True Advertising Quality

It is a new metric based on a culmination of data points including brand safety, page content and structure, ad viewability, share of view, ad clutter, ad collisions, frequency capping and suspicious activity.

The score of 0 is the worst quality and indicates serious problems with view ability or other important metrics.

A score of 1000  is the best quality possible which indicates advertisements are very likely working as advertisers intend.

Select pages based on suspicious activity

INTEGRAL AD SCIENCE >> BRAND SAFETY

Select pages based on the level of brand safety. This is ideal for brand advertisers.

INTEGRAL AD SCIENCE >> VIEWABILITY

Target pages based on the likelihood of your ads being viewed

INTEGRAL AD SCIENCE >> IAB CONTEXTUAL SEGMENTS

Target pages based on their content / theme


Our 3rd-party audience segments are only available for U.S. and for desktop display only.

Select the STRATEGY >> select TARGETING >> click AUDIENCE SEGMENTS

Go to EXELATE >> select the segment that you want to include or exclusive in your targeting.

Tick (+) if you want to INCLUDE the audience segment, and (-) if you want to exclude it.

Click SAVE.


To target audience by location, go to STRATEGY >> click TARGETING >> select LOCATION

Search for your target city or country and select from the results.

Tick (+) beside the location to INCLUDE that location in your targeting, and tick (-) beside the location to EXCLUDE it in your targeting.

You can choose multiple cities and locations for each strategy.

To schedule your campaign on specific days or time of the day, go to STRATEGY >> click TARGETING >> select >> DAY PART

If you don’t want you campaign to run 24/7, uncheck “RUN ON ALL DAY PARTS”

Set the days and time of you campaigns to run.

You can set multiple day parting schedules for each strategy

Click SAVE.


To target specific operating systems, go to STRATEGY >> select TARGETING >> select TECHNOLOGY >> select OS

You can select from the options what operating system to include or not.

Select (+) beside the operating system to INCLUDE it, and select (-) to EXCLUDE it.

You can have multiple selections for targeting.

Click SAVE.


To target specific DEVICES, go to STRATEGY >> select TARGETING >> select TECHNOLOGY >> select DEVICE

You can select from the options what device to include or not.

Select (+) beside the device to INCLUDE it, and select (-) to EXCLUDE it.

You can have multiple selections to target.

Click SAVE.


To target specific BROWSER, go to STRATEGY >> select TARGETING >> select TECHNOLOGY >> select BROWSER

You can select from the options what browser to include or not.

Select (+) beside the browser to INCLUDE it, and select (-) to EXCLUDE it.

You can have multiple selections to target.

Click SAVE.


To target specific connection types, go to STRATEGY >> select TARGETING >> select TECHNOLOGY >> select CONNECTION TYPE

You can select from the options what connection type to include or not.

Select (+) beside the device to INCLUDE it, and select (-) to EXCLUDE it.

You can have multiple selections to target.

Click SAVE.


To target specific CARRIERS, go to STRATEGY >> select TARGETING >> select CARRIERS

You can select from the options what carrier(s) to include or not.

Select (+) beside the device to INCLUDE it, and select (-) to EXCLUDE it.

You can have multiple selections to target.

Click SAVE.