To set up the campaign, click ADD CAMPAIGN
Under DETAILS, set the campaign status to ACTIVE if you want to activate it right away, and INACTIVE if you want to activate it later
Create a CAMPAIGN NAME
Select the category of your campaign
Allocate budgets for a specific period of time
You can create multiple budget flights per campaign
Select the timezone of your campaign
DAILY SPEND CAP
Limit the budget that you spend per day. Otherwise, the technology will spend your budget as soon as possible
CAMPAIGN FREQUENCY CAP:
This is the number of times you want your ads to be viewed by a unique audience. Example: if you frequency cap is 3/Day, this means your ads will be viewed 3x by a unique user per day.
You can pace it EVENLY or ASAP. We recommend pacing it evenly so that you do not spend your campaign budget right away
Enable it if you want to measure the results of your campaign
You can limit the number of conversions per user at any given time
POST-CLICK CONVERSION INTERVAL
Definition: A post click conversion is a conversion that occurs after a user has clicked on an ad.
This is the interval between the previous click and the next click of the display ad by a unique user.
Example: If you want to pace the click every 5 hours, then set your post-click conversion interval to 5 hours.
POST-VIEW CONVERSION INTERVAL
Definition: A post view conversion (or view through conversion) refers to a conversion where the user has previously been delivered an impression but not clicked on it.
This is the interval between the first and the second viewing of the display ad by a unique user.
Example: If you set the limit of the views per person to 3 per day, and you want the user to view the ad every 6 hours, then set your post-view conversion interval to 6 hours.
A conversion is only attributed to a given impression or click within a period of time that your account manager specifies, called a look back window. The length of time used for a look back window can be altered dependent on a specific product’s typical time to conversion.
Within this look back window the rule for attributing a conversion to a click or impression is “clicks trump impressions”. Therefore, for example, if a user views 6 of your creatives and then clicks on one before converting at a later date then the impressions that were served before the click will not be given any credit for the conversion.
The significance of a conversion occurring after a click is immediately evident as the user has clearly been attracted to your ad on a website, clicked on it and then converted. In short, there are no issues when it comes to attributing credit for conversions to ads that are generating clicks.
POST-BACK URL: Copy paste the URL and insert in your Attribution Analytics platform