5 Real-Time Bidding (RTB) Myths Busted

The benefits of targeted ad buying in real-time have piqued the interests of advertisers and publishers. As online advertising shifts to more automation and programmatic processes, misconceptions inevitably rise. This is particularly so for real-time bidding (RTB). There is certainly a growing trend towards programmatic ad buying. eMarketer reports that four of every five US

The Difference Between Mobile Web and In-App Ad Placements

From ads designed for desktops, now advertisers design ads that can reach the increasing population of mobile users. Mobile advertising has targeted more audience that would just click an ad, download a new app, or apply for a new credit card. To ensure this reach, advertisers can choose between mobile web placements and mobile in-app

4 Key Features of Demand-Side Platforms (DSPs)

A demand-side platform (DSP) is the most advanced way of serving ads online. It removes ad  nuisances, time-constraints, and ad delays. DSPs have cut down advertising time and expenses to a small amount that many advertisers and ad agencies use it already. What makes a DSP powerful are the following features: Real-Time Bidding By using an

The Basics of a Demand-Side Platform (DSP)

Technology has advanced many fields in the past years. That includes advertising. Aside from advertising on print media, TV, and radio, advertising is now online. For many advertisers, the most difficult part is to find the best material; however, for online advertisers, matching the advertising inventory—the available ad spaces offered by publishers— and the goals

How to Pick the Right Demand-Side Platform (DSP) for your Business

The industry of demand-side platforms (DSPs) has become increasingly crowded. With various new DSPs cropping up in the last three years, you wonder how agencies, marketers, and advertisers get down to choosing one at all. The following are some key points to help you identify the right DSP for your campaign needs. Understand the data

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