The benefits of targeted ad buying in real-time have piqued the interests of advertisers and publishers. As online advertising shifts to more automation and programmatic processes, misconceptions inevitably rise. This is particularly so for real-time bidding (RTB). There is certainly a growing trend towards programmatic ad buying. eMarketer reports that four of every five US
The online advertising industry has exploded. The difficult, and somewhat complicated matter of pricing models inevitably comes with this. CPC and CPM are the most common among the pricing models because they have been around the longest. Now, however, advertisers can calculate price in various other ways. Pricing models are important to the advertiser’s budget
When you look at all the buzz about programmatic, you realize it is going mainstream. Although programmatic really took off in 2014, it’s not too late for your agency to take advantage of this growing trend. Here are some reasons NOW is the right time for your campaigns to go programmatic. Premium Inventory Expansion Programmatic’s
There are several political aspirants who already either filed their certificate of candidacy or declared their intent to run for president or senator ahead of the 2016 Philippine elections. No doubt Filipinos will start to see an increase in political ads in the coming months as more candidates try to secure the votes of the
There have been big shifts in the advertising industry in the past years, including the adoption of ‘programmatic’ to describe the role of technology and automation in optimizing digital ad buying. After the discovery of programmatic, the most recent development was real-time bidding (RTB), which means the transaction of online media via an auction-based system.