Why NOW is the Right Time for Your Ad Campaigns to Go Programmatic

When you look at all the buzz about programmatic, you realize it is going mainstream. Although programmatic really took off in 2014, it’s not too late for your agency to take advantage of this growing trend. Here are some reasons NOW is the right time for your campaigns to go programmatic. Premium Inventory Expansion Programmatic’s

An Introduction to Programmatic Advertising

Whether you’re privy to the online advertising industry or not, chances are, you’ve heard of programmatic advertising. While programmatic is still far from taking over the digital advertising market, it has been growing steadily. In 2014, the spend on programmatic advertising added up to $10.6 billion. This figure will double by 2016 and will be

Leverage Programmatic Advertising for Political Campaigns

Gone are the days when promoting products and campaigns were limited to broadcast and print media, thanks to the emergence of the Internet and various digital technologies. Our phones, computers, and other electronic devices have changed how we communicate and spread a cause. Everything is instantaneous, like how the systems decide which ads to place

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