5 Real-Time Bidding (RTB) Myths Busted

The benefits of targeted ad buying in real-time have piqued the interests of advertisers and publishers. As online advertising shifts to more automation and programmatic processes, misconceptions inevitably rise. This is particularly so for real-time bidding (RTB). There is certainly a growing trend towards programmatic ad buying. eMarketer reports that four of every five US

4 Key Features of Demand-Side Platforms (DSPs)

A demand-side platform (DSP) is the most advanced way of serving ads online. It removes ad  nuisances, time-constraints, and ad delays. DSPs have cut down advertising time and expenses to a small amount that many advertisers and ad agencies use it already. What makes a DSP powerful are the following features: Real-Time Bidding By using an

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