It is important to monitor your campaign bid stats once in a while so you can determine the overall performance of your campaign. Your bid stats will primarily show the blocked bid responses based on your bid and your targeting strategies. By knowing and understanding your bid stats, you can make the necessary changes or improvement in your current strategy.
You can access the bid stats of your campaign by going to your dashboard, and by locating your campaign strategy. The bid stats is located right beside the status button of your campaign. See screenshot below.
Your will see something like this:
Explanation of each parameter in the screenshot above:
Bidfloor 1 : 42.18% — This means that 42.18% of the bid responses are blocked due to low CPM bid. If you want to increase the bid response to increase the traffic volume that you win, increase your CPM bid.
BCAT : 0.0% — 0% of the bid responses are blocked due to category targeting. In the example above, this is good, there is no need to change. But if you get a high percentage here, that means you need to loosen up your category targeting. The more specific your category targeting, the less chances you will not have access to available ad placements.
Inventory type : 10.73% — 10.73% of the bid responses are blocked because of your chosen inventory type. The inventory type refers to either web or in-app inventory that you choose under the “Supply” tab.
If you chose in-app inventory and send bid requests to several ad exchanges without in-app in their traffic inventory, your bid request will not go through.
Device connection type: 31.99% — 31.99% of the bid responses are blocked because of your chosen device connection type.
If you are a mobile advertiser, include “26”, “3G”, “4G”, “Cellular Network: Unknown Generation” and “WIFI”. Optional: include “Unknown”.
If you are a desktop display advertiser, include “Ethernet”, “WIFI”, and “Unknown”
Geos : 13.67% — 13.67% of the bid responses are blocked due to your chosen geotargeting.
If geotargeting is not important, your can remove it. Also, if your geotargeting is too specific, like cities or towns, a higher percentage of the bid responses will also be blocked because some of the advertisers do not have access to your target geos.
Devices : 0.03% — 0.03% of the bid responses are blocked because of your device targeting. Again, the more specific your device targeting, the higher the percentage of the bid responses that will be blocked.
Size : 0.0% – 0% of the bid responses are blocked because of the creative size that you launched. Pick more popular creative sizes to generate more traffic.
Here are some of the popular sizes:
1. Medium Rectangle: 300×250
2. Leaderboard: 728×90
3. Wide Skyscraper: 160×600
Mobile Ad Formats:
Banner ads are either 300×50 or 320×50, while interstitials are either 300×250 or 320×250 respectively. Rich media and video ads will generally follow the same size guidelines, but will be dynamic and interactive as opposed to static.
Native ads integrate with the app ecosystem, so their sizing will vary depending on where they’re shown.
Contextual segments : 0.54% — 0.54% of the bid responses were blocked because of your contextual targeting.
Secure type : 0.02%